How Online Shopping Affects the Economy

Online Shopping

During confinement, online shopping has broken records. Although this may seem negative, it reflects that we have taken government action seriously and that we have also spent more time planning our purchases. Confinement has helped citizens to stop to think more about what products they need. Going to the supermarket on-site requires speed, while online shopping allows for more planning.

Online Shopping

After analyzing what type of orders were placed during the quarantine, a data that has surprised for good has come to light: the purchase of fresh products has increased. And this type of food, normally, is acquired in small, local and nearby establishments.

The study that has been done so far shows that before the pandemic, only 3% of citizens bought food online, while now it stands at 9%. In other words, online trade in food products has grown by 200%.

More Conscious and Responsible Purchases

The government’s measures against the pandemic forced us to stay at home as long as possible, which translated into shopping the less the better, and if it could be done even better online.

Shopping online means having more time to think about what we need in our diet and what is essential in the pantry. This has been reflected in the increase in sales of fresh and healthy foods.

Another measure that the government adopted, and that has had positive results in the local economy, has been the discovery of nearby shops where they sold bread, fruit, vegetables, meat, etc.

Also, these small stores activated the home service so that the residents of the neighbourhood or municipality did not have to move.

In addition to making more sensible purchases and in local establishments, the time has allowed us to dedicate more hours to cooking. This has resulted in a farewell to pre-cooked dishes and junk food.

We do not know if these good habits will last over time, although surely many of them will stay with us, we will not be able to know until results are obtained from studies that compare how we were in 2019 and how we are now.

And you, are you more than buying in large stores or have you also gone to small neighbourhood stores?

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How To Control Your TV With a Voice Assistant

Voice assistant on your Smart TV

The voice has become the key tool in the access and uses made of technology. In a few years, virtual assistants have gained a presence in more than 70% of homes, through devices such as smart speakers, tablets or computers. But without a doubt, a new trend is now making its way: control of television through voice.

Voice assistant on your Smart TV

We live in an increasingly digital age, in which a screen has become something indispensable and even necessary to carry out our day-to-day life, and in which the possibility of controlling television through of the voice. It makes sense because there is something that has not changed over the years: the voice as a natural means of interaction and communication. According to a Forbes study, 53% of millennials use only virtual assistants. In addition, at home, attendees have become our ally to perform daily routines, such as searching for content on television or listening to your favourite radio station.

Human beings have been adapting to digitization since its inception, around the 1950s, observing as if it were a science fiction film all the evolution and technological innovation. Looking back, who would have imagined that, 70 years later, we could ask for movie recommendations, turn off the lights, or send a text message just by voice?

How could it be otherwise, now machines learn the language of people and adapt to us, giving rise to a new form of oral interaction? Thanks to Artificial Intelligence, more than two million people already use virtual assistants and smart speakers, making the most of all its advantages. Like, for example, that allows you to interact in a simple, comfortable and fast way when using natural language processing (PLN).

Search for content on television through voice, a new reality
Increasingly, and perhaps without realizing it, we rely on Artificial Intelligence in the work and personal environment. We can call a friend without having to dial the keys with our fingers, choose a route in the car or control the television with a voiced tap searching for a specific movie.

The trend of voice searches is booming and voice interfaces have found their way into the living room, giving us a new experience of consuming content on television. We no longer need to do infinite searches with the remote control to decide on a series or movie. And a clear example of this is the new Movistar + Vocal Control. Thanks to the integration of Aura, Telefónica’s Artificial Intelligence, at the command, you can access the entire Movistar + catalogue using your voice.

In a quick and simple way, by pressing the Aura button you can ask for personalized recommendations based on your tastes and interests, search for a movie similar to another you’ve seen, search by title, director or genre and change channels, among many more possibilities.

Movistar Home: the smart device that integrates Aura

In addition to the Vocal Control, Aura is also natively integrated into the Movistar Home smart device. With which you can also control your content through voice commands and launch them on television. With the magic words “OK Aura” followed by the action you want to do, you can enjoy the channel or program that you like the most on Movistar +, among others, and have the smart device as an extended screen.

As we see, voice interaction devices in homes are a new reality and the Movistar + Voice Control or the Movistar Home device is just one of the products and services that shape the Movistar Home. The possibility of interacting with the voice gives us new digital experiences, such as the Movistar Apps, available in the top menu of Movistar +, which we will be able to access by voice through the Voice Command very soon. Thus, we can enjoy these contents of entertainment, culture, sport or travel in the most natural way possible: with our voice. Until then, do not miss any of this content by clicking on the remote control in the “Apps” section. Remember that as a Movistar Fusión client, to live these experiences you only need to have the UHD Decoder or UHD Smart WiFi Decoder at home.

Enjoying series, movies or programs using your voice with the Movistar + Voice Controller we could never have imagined a few years ago. But this new interaction is what allows us to simplify our efforts at home, enriches the consumption experience and even allows us to perform more than one task at a time, for example, when we ask Aura to see a film by Almodóvar.

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